This is a curated
collection of print
and web work.
They’re Ads.
Ads for Executive Chef Mike
How we got him started.
ICU 2025 Ads
ICU 2025 (brand development)
Business Cards for SabinaExtraordinAir.com
+ Logo Design (the SE ligature)
Intro Capabilities Brochure for
Sabina Extraordinair (Download)
We
Don’t Do
Normal.
Proposed to Staten Island 2026
Ad for NicksIceCreamTruck
Website : NicksIceCreamTruck.com
Sell Sheets for NicksIceCreamTruck
(A vintage 1969 Good Humor ice cream truck)
Accepted by
Spotlight Theatre Co. - 2025
Proposed art for J’s on the Bay
Accepted art for J’s on the Bay
Proposed to Empire Outlets 2019
Disruptive Ads
*Ads requested by BENEMONT
Staten Island Film Fest 2025
Pending Ad for Steiny’s Pub.
Clients & Patrons
spanning the last 30 years.
”Apologize More”
”True Love”
BENEMONT logo icon.
”Online Shopping”
”Psychodic Disorders”
”Enemy Within” (Patron declined one ad).
People don’t read anymore.
They watch videos instead.
One minute videos so visitors know
what you do and how you do it.
This should be the first point
of contact that customers
see on your homepage.
Current Cans from Flagship:
Proposed Product reDesign (decline)
Steiny’s Pub completed an 8-hour course :
“Advertising & Branding
on steroids and crack.”
In their words:
“You will NOT regret taking Breuk Iversen’s ‘Advertising & Branding on steroids as crack’. It’s hilariously informative and an applicable journey with major take-aways for any business—worth every penny.”
— Steiny’s Pub
[ SteinysPub.com ]
S.I., N.Y 10301
*He chose the last one.
8grape
Normally, for a modest $5-10K per
month investment we can produce
an impressive ROI in less than 3
months.
To see if your service or product-
based company qualifies, just
email or call us.
We have questions.
An award-winning Creative Director & Designer.
OOH ads
are alive…
A Plan is great but,
it is a Strategy that
works like clockwork.
-
Business and Market Assessment
Identify what has been working so far and what hasn’t. What improvements can and should be made.
“Select”
Business & Market Assessment -
What’s been happening so far and what needs to be improved.
INSIGHT -
What is the competitive landscape and defining Who is the audience (where are the audience spending their money).
Research gives us a roadmap to move from point A to point B, in the fewest steps possible, with the resources we have available.PLANNING -
What are 5-10 of the best approaches to increase income; When, Where to focus which media type that falls within the suggested budget. (SOPE Media)Shared Media (entertain/educate)
Owned Media (website and socials)
Paid Media (legacy media)
Earned Media (PR, Press, influencers)
CREATIVE -
How we use creative media (using entertainment & education) to develop content that resonates optimally with an intended Audience on a deeper level.
Select which type of media (SOPE; Shared, Owned, Paid, Earned) will be most effective (aka disruptive, guerrilla) and have the most impact and be the best bang for the buck (print and/or digital; video) and to appear on which platforms.Once the creative is approved, we can now have to take action:
APPLICATION -
Launch the creative (print, digital, still, images, motion, text and images) on the multiple channels and selected media (SOPE). Assure the application of all media is consistent and on schedule. Wait and see Who responds What type of media is performing the best (measured in cash sales).
MEASURE -
By measuring which media is performing the best over a 30, 60, and 90 day period, we refine what is working and what isn’t. If the measuring portion of the process isn’t performing up to par, we’ll recalibrate and improve the 4 channel campaign and go back to Planning. The media that is performing well will be increased.
We measure this by looking at traffic into the business, via telephones calls, website traffic, and Social Media (SM) analytics. Moreover, what was the actual increase of business in interest, purchasing and/or sales.Our process with Patrons:
Do the Query (questionnaire)
Proposal (based on budget convo)
Proceed ➡️ or ⬅️ Abandon Patron
Sync - aligning our method and values
Begin the Process (insight > measure)
Expect 3x Results
Purchase includes -
Audience and Comp. Insight (SWOT analysis)
Image and Copywriting Creative*
SOPE Media (print/digital)
Application of applicable media
Measure results of campaign
Make improvements as needed.
*# More creative depends on 30, 60, or 90 day plans.
*# This is a $10,000. per month investment.
Patrons can expect to see 3X on their investment in results in 90 days or less.
@ $10K Investment
-
“Reserve”
Business & Market Assessment -
This is What’s been happening so far and what will need to be improved.
Same as in the “Select” Plan:
INSIGHT -
PLANNING -
CREATIVE -
APPLICATION -
MEASURE -Purchasing -
Same as in the SELECT plan + Audience and Comp. Insight (+ SWOT Analysis)
Dedicated Two-Veteran team of Ad industry specialists
Also a dedicated 2 person team for managing and reporting on media tasks
Will be placed in SI-nyc.com,
10% off OOH Mural (eyesii.com)
Choose ONE from per month:
Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or,
One 60 second Motion Video (plus creative development, based on audience insight, and owned media placement) or,
“knowhere,” is a dedicated single page magazine
“AKASHA” games ($52K per year)
Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.
P/A Choose to upgrade to “Knowhere,” “Akasha” or “eyes” (OOH).
This is a $20,000 per mo. investment .
@ $20K Investment
-
“Grand Cru”
Business & Market Assessment -
This is What’s been happening so far and what will be improved.
Same as in both the “Select,” “Reserve” Plans:
• INSIGHT - PLANNING - CREATIVE - APPLICATION - MEASURE Process.
Choose TWO per month:
Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or,
One 1-minute Motion Video (plus creative development, based on audience insight, and owned media placement) or,
“knowhere,” is a dedicated single page magazine
“AKASHA” games ($52K per year)
Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.
Corporate Market research by Charles Costa.
+ Off hours and weekend access to a personal concierge executive staff team member for EMERGENCY calls or meetings. RESPONSE TIME is 90 minutes.
This is our Concierge service. You can expect a 300% increase in Annual Revenue (YOY).
@ $30K Investment
Bitcoin & Venmo payments Accepted.
Q: What does it take to build
up to a $10M dollar business?
A: 30-45 people.
“Business Scaling.”
This easy-to-understand, visual PDF guides answers the $10M question.
For a 1/2 hour presentation (Zoom or cell call) which fills in all the gaps, email for an appointment. It’s our pleasure.
— This Scaling investment is $275.
[ yes@8grape.com ]
This call can last up 1.5 hours at no additional cost. It is more important to us that the concepts are conveyed and understood than the time it takes us.
House of 8grape
