Breuk Iversen is a multifaceted designer and writer, known for his influence in the arts and media scene, particularly in Williamsburg, Brooklyn. He gained recognition in the early 2000s through his publication 11211 Magazine, which focused on the emerging arts and cultural scene of Williamsburg and played a role in promoting the area during its gentrification. Over six years, the magazine distributed 548,000 copies, showcasing local artists, landmarks, and real estate developments.
Iversen was also involved in the Offal Movement, a provocative art project where he and other artists used refuse to create site-specific installations, making statements on society’s by-products and waste. This project, “Salon des Refuses,” helped solidify his status as an avant-garde figure in the art community.
In addition to his creative work, Iversen has a background in design, having graduated from the School of Visual Arts in 1999. He founded the design firm Disciplined Beauty and worked as a creative director on Fifth Avenue, New York . His work reflects an intersection of sociology, art, and design, often exploring complex themes through unconventional mediums.
Breuk Iversen
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The New York Times
The New York Times published an article about Breuk Iversen and 11211 Magazine [ Williamsburg | Brooklyn ]. This article appeared in the METRO section and was written by Justin Sullivan.
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Wikipedia
Breuk Iversen was added to the Wikipedia by Terrence Lindall in 2003. Lindall is a co-owner of the prestigious Williamsburg Art & Historical Center (Wah Center) in Williamsburg | Brooklyn.
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Snapmunk
What makes the [11211] magazine different from most publications in the genre is that 11211 Magazine is actually one of the things that brought Willamsburg [ Brooklyn ] its popularity.
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Williamsburg | Brooklyn
BROOKLYN CULTURE wasn’t some freak accident and it wasn’t the restaurants either. It became cool through a deliberate effort and the application of advanced advertising & branding techniques.
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Breuk Iversen [ Book ]
This book was penned by Miller, Vandome and McBrewster. Breuk Iversen named the raconteur of Williamsburg, Brooklyn, [11211 Magazine ] one of the liveliest and largest art cultures at the time.
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DBpedia: Breuk Iversen
Breuk Iversen is a designer and writer. Iversen was nicknamed the Mayor of Williamsburg, Brooklyn. He is famous for his production, with two-time Emmy Award winner: Jan McLaughlin.
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Covey Club
Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot before the borough tracked tourism numbers in 2001.
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OFFAL PROJECT
Breuk Iversen and Jan McLaughlin’s "Offal, Salon des Refuses" is an exhibition that is part satire, with parodies of park signs, part urban archeology… in they’re selling money at half price.
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Most-Discussed Projects
Breuk Iversen (BFA 1999 Graphic Design) featured work in 2022 Works. #8grape #houseof8grape #graphicdesign #communicate #nyc #marketscience #advertising #design
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New York Magazine
In a New York Magazine article, the obituary of founder, Clay Felker, was an article entitled; Felkerism. 11211 Magazine was the only color, glossy, NY mag. named by ZIP CODE. : ))
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Eating Disorder Podcast
Breuk Iversen joins hosts: Chef Paul Gerard, Rev. Spyro, and Crazy Legs Conti in the studio for a fun and informative talk on “SOCIAL MEDIA.” Special Guest (fashionista) Naomi Alabi.
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TREND PRIVÉ Magazine
Breuk Iversen was featured in a question & answer article in the premiere fashion publication: Trend Privé. He also branded it with founder, Catalina Magee, to amass international attention.
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Yale University Certificate
Breuk Iversen attended a certificate program at Yale University (subject Science of Well-Being) [ final exam: 98% ( A+) ]. This was during the lockdowns of the Pandemic of 2020.
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