This is a curated
collection of print
and web work.

They’re Ads.

Ads for Executive Chef Mike
Case Study PDF

How we got him started.

Accepted by
Spotlight Theatre Co. - 2025

ICU 2025 Ads

ICU 2025 (brand development)

Proposed to Empire Outlets 2019
This is the logo for OMGcpr.
This is the logo for EMS first

Branding + Logo for OMGcpr, EMS First & ICU.house 2022 - 2025

”Apologize More”

”True Love”

BENEMONT logo icon.

”Online Shopping”

”Psychodic Disorders”

”Enemy Within” (Patron declined one ad).

Disruptive Ads

*Ads requested by BENEMONT

Staten Island Film Fest 2025

Pending Ad for Steiny’s Pub.

Steiny’s Pub completed an 8-hour course :

“Advertising & Branding
on steroids and crack.”

In their words:

“You will NOT regret taking Breuk Iversen’s ‘Advertising & Branding on steroids as crack’. It’s hilariously informative and an applicable journey with major take-aways for any business—worth every penny.” 


— Steiny’s Pub
[ SteinysPub.com ]
S.I., N.Y 10301

People don’t read anymore.
They watch videos instead.

One minute videos so visitors know
what you do and how you do it.

This should be the first point
of contact that customers
see on your homepage.

Current Cans from Flagship:

Proposed Product reDesign (decline)

*He chose the last one.

Clients & Patrons

spanning the last 30 years.

Columbia University NYC
Invitations, brochures, and printed material.
Worked with Kate and Andy Spade in the very beginning when she only did did bags in the Hamptons. kate spade was Incorporated in 1993, a year later. Most don't know exactly how odd it is that COACH owns kate spade today (under Tapestry). We used CO
A long-lasting Music Studio that is over 25 years old. Did their current logo, old website, in-house custom murals, painting and on-site signage, business cards, etc...
Hired us for a B2C communications strategy to reengage their clients after Hurricane Sandy.
Oddly, one of my best friends from high school became the COO of Lily Pond. We did their first and only capabilities brochure for the firm.
We did A LOT of work for Fried Frank in the early to mid 1990s, billing just under $1.65M in revenue per year.
One of this country's oldest and most prestigious law firms. Had close to $2.3M in agency billings over a two year period. Those were the days.
A classic Polish beer. They sponsored quite a few 11211 Magazine events (2000-2006) with the WARSAW club/venue in Greenpoint.
Williamsburg | Brooklyn 11211 NYC (Founded and ran the magazine for 6 years Disciplined Beauty of 5th Ave.).
Cross County Savings Bank
We redid their new media kit for BORO Magazine (hadn't been redone in 7 years).
Blue Roman - play to win - sports apparel
We did dozens of presentation boards (by hand) for Mr. Lauren during a brief, 6 month tenure. It was exacting and a job to do. Ralph is an epic fashion designer from the Bronx.
Worked directly under CMO developing concepts and handling all print production through a Fifth Ave. design firm (Disciplined Beauty).
Snapple
Did some video editing for a few of their videos for a YouTube Channel focused on cafe's and coffee (VonSense).
Staten Island Film Fest (2023) was handed over to SI-nyc and *grape is the Agency of Record.
Tiger Beer - Designed, promoted and advertised Tiger Beer (famous during WWII) to the greater Williamsburg Community through the Brooklyn Rock Festival.
Shurwood.png
Atticus Software (work-in-progress)
OMG cpr
BENEMONT Worksite Advisors
Empire State Bank white logo.png
ASTORIA, NY (Queens)
Admiral Insurance (work-in-progress)
LeadBaller (Leading lead generation)
Trevor Stewart Burton & Jacobsen - We did hundreds and ads, brochures, collateral, presentations and their first website (in HTML).
the worksite group (insurance advisors)
Worked directly with founder Brittany Rawlings (FASHIONBOSS), who wanted to brand the company just before she launched. Often the stories we tell ourselves differed from who we are deep down inside.
Steinys Pub
EatLab logo.png
Wealth & Legacy Group
Akasha.nyc
AYSHA NY (Made in NYC) Former designer at Dior and Dolce & Gabanna creates tailor-made outfits for the most discriminating of C-Suite, executive NYC women to have them look and feel their absolute best.
Lions Pride Leadership is an excellent leadership and customized coaching company. 8grape would NOT exist without them.
We only worked very briefly for REVLON back in the early 90s. It was when a young Cindy Crawford modeled for them.
COACH New York or simply Coach is an American mid-luxury fashion house specializing in leather goods such as handbags, luggage, accessories, and ready-to-wear. We ran a national advertising campaign back in the day (now under the Tapestry holdings).
Advertisements, collateral, and in-house pop ads.
Chef Mike White Text.png

8grape

Normally, for a modest $5-10K per
month investment we can produce
an impressive ROI in less than 3
months.

To see if your service or product-
based company qualifies, just
email or call us.

We have questions.

Socials

🗽🍇 OMGcpr offers all wide range of training and certifications from a very special group of RNs, NPs, FDNY, and PARAMEDICS — all first responders. Be Ready. Be Prepared. You will want answers. ✔️ You will want solutions too. ✔️ Let&rsqu
🍇 EMS First (Stay Alive) Where would we be in that OMG moment without the very first responders who show up, day in and day out, evenings, nights, just before the sun rises. These are the people who KEEP US ALIVE when everyone else is doing other
🍇 ICU (ICU.house) is a hospital at home service to assist Concierge Doctors and Private physicians to treat patients and in-home visits. #ICU #hospitalathome #checking #reporting (Portraits are all AI generated serving as FPOs)
🍇 Patrons speak a brand voice that is appropriate in branding. It is its imagery, price point, and target audience. We work closely with each patron to create a specific, branded “Volume” for their ideal audience for public consumption.
🍇 Obviously, the Volume on a trendy restaurant or bar account would be turned up (YELL!), on a more conservative law firm or bank, the Volume would be dialed down (whisper). This is good advertising. #8grape #woma #statenisland
🍇 A brand’s voice and their ads are predetermined by our clients/Patrons. Together, we expertly curate both the brand voice and the Volume. This is good marketing. If you haven’t already heard of WoMA or had the great fortune of see
🍇 Branding is the Purpose, core values and beliefs of any leader, company or founder. It is the thing that people can’t see, taste or touch but, it is something that they feel. Moreover, they talk about their feelings to others and when the
🍇 Most Advertising is shite. There are many other ways create great connections with our clients/patrons customers using advertising techniques in a new, more advanced and deep psychological way. We use neuroscience because we can actually see wh
🍇 When Marketing is done correctly it should generate a 300% increase on the top line at minimum. If not, something is broken or needs to be replaced. It should only take 30-90 days at most to achieve this. #8grape #marketing #newyorkcity
🗽 Patrons leverage Staten Island Film Fest (siff.nyc) • to achieve brand outreach to a new Staten Island audience sprinkled in with covert marketing and press coverage through interviews and curated programs, experiential activations, SM vide
🗽 Purpose of the Staten Island Film Fest (siff.nyc) to create an International film fest which places a whole new Spotlight on Staten Island: bringing more people, revenue, and prestige. We will continue to provide Internships and Mentorships for
🗽 Staten Island Film Fest (siff.nyc) Dates: SEPTEMBER 23 - 24 2026 An International film fest promotes global films that attracts movie lovers, Independent film enthusiasts, activists, advocates, and U.N. dignitaries. #statenisland #siffnyc #stge
🍇 A K A S H A ♥️ ♣️ ♦️ ♠️ PART I AKASHA is a new kind of entertainment platform steeped in challenging and engaging (good and bad) people in a group setting. The game happens once per week for one hour to 1.5 hrs. each
🍇 A K A S H A ♥️ ♣️ ♦️ ♠️ PART II If you come to AKASHA and are expecting a Disney-like experience, amusement park-like game then we have news for you, AKASHA ISN’T IT. If life gives you lemons then you make lemon
🍇 A K A S H A ♥️ ♣️ ♦️ ♠️ PART III Arrive early or on-time. Late-comers are automatically ELIMINATED or they are cast to the rest of the PLAYERS who vote: stay 👇🏼or go👉🏼 Life is not fair. AKASHA isn’t eith
🍇 The 90-95% RULE: Two of the most insightful findings in the neuroscientific field are quite startling. In fact, they conflict with reality as we know and understand it. Neuroscience has conclusively revealed that 95% of the time, our day to day
🍇 Until recent years, a 5-10% Return on Investment (ROI) through an Ad & Brand Market media spend was considered successful. This is no longer “great” given the new standards and findings created by Neuroscience since the 1990s.
🍇 Neuropeptides found in humans and mammals are extended projections of neurons into all areas of the brain. Studies show that certain Neuropeptides suppress anxiety and appetite, and others induce wakefulness and hyperactivity. These Arousal state
Breuk Iversen

An award-winning Creative Director & Designer.

OOH ads
are alive…

A Plan is great but,
it is a Strategy that
works like clockwork.

  • Business and Market Assessment

    Identify what has been working so far and what hasn’t. What improvements can and should be made.

    “Select”

    Business & Market Assessment - 

          What’s been happening so far and what needs to be improved. 

    INSIGHT  - 
         What is the competitive landscape and defining Who is the audience (where are the audience spending their money). 
          Research gives us a roadmap to move from point A to point B, in the fewest steps possible, with the resources we have available.    

    PLANNING - 
         What are 5-10 of the best approaches to increase income; When, Where to focus which media type that falls within the suggested budget. (SOPE Media)

    • Shared Media (entertain/educate) 

    • Owned Media (website and socials) 

    • Paid Media (legacy media)

    • Earned Media (PR, Press, influencers) 

    CREATIVE - 
          How we use creative media (using entertainment & education) to develop content that resonates optimally with an intended Audience on a deeper level. 
          Select which type of media (SOPE; Shared, Owned, Paid, Earned) will be most effective (aka disruptive, guerrilla) and have the most impact and be the best bang for the buck (print and/or digital; video) and to appear on which platforms. 

            Once the creative is approved, we can now have to take action: 

    APPLICATION - 

    Launch the creative (print, digital, still, images, motion, text and images) on the multiple channels and selected media (SOPE). Assure the application of all media is consistent and on schedule. Wait and see Who responds What type of media is performing the best (measured in cash sales). 

    MEASURE - 

    By measuring which media is performing the best over a 30, 60, and 90 day period, we refine what is working and what isn’t. If the measuring portion of the process isn’t performing up to par, we’ll recalibrate and improve the 4 channel campaign and go back to Planning. The media that is performing well will be increased.
          We measure this by looking at traffic into the business, via telephones calls, website traffic, and Social Media (SM) analytics. Moreover, what was the actual increase of business in interest, purchasing  and/or sales.  

    Our process with Patrons:

    • Do the Query (questionnaire) 

    • Proposal (based on budget convo) 

    • Proceed ➡️ or ⬅️ Abandon Patron

    • Sync - aligning our method and values 

    • Begin the Process (insight > measure)

    • Expect 3x Results

    Purchase includes - 

    1. Audience and Comp. Insight (SWOT analysis) 

    2. Image and Copywriting Creative* 

    3. SOPE Media (print/digital)

    4. Application of applicable media 

    5. Measure results of campaign

    6. Make improvements as needed.  

    *# More creative depends on 30, 60, or 90 day plans. 

    *# This is a $10,000. per month investment.

    Patrons can expect to see 3X on their investment in results in 90 days or less.

@ $10K Investment

  • “Reserve”

    Business & Market Assessment - 

    This is What’s been happening so far and what will need to be improved. 

    Same as in the “Select” Plan: 

    INSIGHT  - 
    PLANNING - 
    CREATIVE -
    APPLICATION - 
    MEASURE - 

    Purchasing - 

    Same as in the SELECT plan + Audience and Comp. Insight (+ SWOT Analysis) 

    1. Dedicated Two-Veteran team of Ad industry specialists

    2. Also a dedicated 2 person team for managing and reporting on media tasks 

    3. Will be placed in SI-nyc.com,

    4. 10% off OOH Mural (eyesii.com)

    Choose ONE from per month: 

    1. Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or, 

    2. One 60 second Motion Video (plus creative development, based on audience insight, and owned media placement) or,  

    3. “knowhere,” is a dedicated single page magazine 

    4. “AKASHA” games ($52K per year) 

    5. Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience.  

    P/A Choose to upgrade to “Knowhere,” “Akasha” or “eyes” (OOH).

    This is a $20,000 per mo. investment .

@ $20K Investment

  • “Grand Cru”

    Business & Market Assessment - 

    This is What’s been happening so far and what will be improved. 

    Same as in both the “Select,” “Reserve” Plans: 

    • INSIGHT - PLANNING - CREATIVE - APPLICATION - MEASURE Process. 

    Choose TWO per month: 

    1. Geo-Fencing specific SI audience RETARGETING campaign (PAID media) via Geo-Deer.com or, 

    2. One 1-minute Motion Video (plus creative development, based on audience insight, and owned media placement) or,  

    3. “knowhere,” is a dedicated single page magazine 

    4. “AKASHA” games ($52K per year) 

    5. Automatic Tiered upgrade to siff.nyc (Staten Island film fest) events and tabling experience. 

    6. Corporate Market research by Charles Costa. 

    + Off hours and weekend access to a personal concierge executive staff team member for EMERGENCY calls or meetings. RESPONSE TIME is 90 minutes. 

    This is our Concierge service. You can expect a 300% increase in Annual Revenue (YOY).

@ $30K Investment

We
don’t do
‘normal.’

Proposed to Staten Island 2025

Bitcoin & Venmo payments Accepted.

Q: What does it take to build
up to a $10M dollar business?

A: 30-45 people.

“Business Scaling.”

This easy-to-understand, visual PDF guides answers the $10M question.

For a 1/2 hour presentation (Zoom or cell call) which fills in all the gaps, email for an appointment. It’s our pleasure.

— This Scaling investment is $275.


[ yes@8grape.com ]
This call can last up 1.5 hours at no additional cost. It is more important to us that the concepts are conveyed and understood than the time it takes us.

Who you are.

House of 8grape
Staten Island Film Fest