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AT-A-GLANCE

We believe that Staten Island has great potential to compete with Brooklyn.

It’s about people, places, and things in
the 10301, 10304, & 10305 Zip Codes.

knowhere is a single page, (two-sided) magazine of QR codes and some art.

knowhere is freely distributed in hundreds
of local stores on the East Coast of SI.

knowhere is distributed on a monthly basis beginning in the Summer of 2024.

knowhere is Hand-Delivered for free to businesses, one-by-one, for the public.

Created by Breuk Iversen

We believe STATEN ISLAND could compete with the prominence and prestige of Brooklyn. Advertising and propagating this perception is no easy trick. This shift does happen by promoting the CULTURE that is already here, alive and well.

We’ll start this effort on East Shore because the V-bridge and SI ferry are the accessible transportation modes to 7 million NYers and 68 million tourists and visitors each year.

This innovation will take a few years.

It's worth repeating that we believe that Staten Island could be on par with the epic notoriety and prestige that Brooklyn received, starting in the early 2000s.
Yeah, no one believed it back then, that is, until it actually happened.

The article that started it. >
NYTimes

Designated Target Audience:

30-45 year olds who either live, work or play in the stretch of land ranging from the SI ferry to the Verrazano Bridge.

Primarily, we are testing this QR code publishing project as a theory (knowhere) in the 10301, 10304, 10305 Zip Codes (our target audience and geography). This is to see if knowhere is be a viable and sustainable form of media that can be used to market local and regional businesses.

A second function is to have Scanners (our readers) become more deeply informed and embrace their local surroundings, culturally.

The House of 8grape are a group of experienced and seasoned Producers who create great campaigns for reputable businesses and companies exclusive to the NYC geographic area.

knowhere is a great way to showcase the cultural diversity of these three local Zip Codes. And we will naturally include the work we produce for our Patrons (our word for clients) adding value to their campaigns.

knowhere was an inspired vision (grace-given) to the House of 8grape (06/01/2024). What we mean by this is that I woke up June first and the idea was fully formed. I don't know why.
We’ve perused the target audience: demo-, psycho-, geographic area, and have the knowhow to market the behavioral segments of the people in the 10301, 10304, 10305 Zip Codes (target audience).

The name “know here” is designed to engage local residents to explore some new things and understand both their neighbors and local area better.

knowhere will be a lot of (digital) content fit unto a single sheet of paper. The final size will be 8.5” X 11” (2-sided, letter size) printed onto glossy paper and distributed locally.

knowhere is a very new, innovative approach to publishing. It is a single page (two-sided), like monthly newsletter or magazine that can hold as many as 50-100 digital articles.

The publishing industry term for this type of publication falls under “general interest.”

Our readers are called “Scanners.”

Special Consideration.
It is critical that knowhere have an aesthetic quality to it to attract Scanners to scan the QR Codes.
Moreover, in this advertising and propaganda effort, it is CRITICALLY important to maintain, a tone and voice with an Entertainment quality to it.
(See video on NeuroBranding) by IVY LEAGUE professors.

knowhere will be distributed (comp’d to Scanners) at businesses across Bay Street (N to South) and West along Victory Blvd., Forest Ave. & Hylan Blvd.

Initially, there will be 2,500 copies (July 2024), 5,000 copies (August 2024), graduating up to 10,000 copies by September 2024. So that is the plan.

Staten Island’s East Shore.
Copies will be distributed for FREE to the ‘Scanners’ who live, work or play in: Snug Harbor - West Brighton - St. George Stapleton - Grimes Hill - Rosebank, all are areas from the Staten Island Ferry to the V-bridge.
This area was selected for a few reasons:
1. Its real estate growth potential.
2. Proximity to Brooklyn and NYC.
3. Rich cultural and ethnicity.
4. We (8grape) live in the area.
Charter Ad Rates (limited).
A Charter rewards people for being innovators or early adopters. This means saving money. If knowhere goes on for many years, your rate is either the same or reduced so long as you continue to advertise your business. That’s it.
In other words, advertise now if you want to win. It's a small investment with amazing impact. : )

FREQUENCY: Monthly.

Strategically speaking, there will be 2,500 copies (July 2024), 5,000 copies (August 2024), and we’ll move up the circulation to 10,000 copies by September 2024.

We will then explore and entertain the possibility of using knowhere to attract more visitors and tourists to come off the ferry (on the NYC side) and visit businesses and places on the East & North Shores.

That is the plan for the future. We can promise this because no one knows how well this effort will go.

One thing we can promise, Staten Island doesn’t have another agency with the experience and expertise to get this task done.

Printing take about one week to produce the copies. then we need a couple of days to distribute the copies.
If we need to do knowhere more frequently (the market will tell us this), we will increase either the frequency and/or the number of copies circulated.

In essence we’ve boiled all our practice areas (advertising, branding, communications, and design) down to TWO things: the written word and the visual image.*

* (see next section for a partial list
of the people and companies we’ve
worked with over the last 30 years).

Please see the data we use by clicking one of the Zip Codes above.

We specialize in using Lifestyle Marketing tactics when marketing people, places, or things. This means we take into consider-ation: demographics, psychographics, and geo-graphics which are then paired with phenomenology, behavioral economics and neuroscience.

These tactics are part of a Plan but, we use a very simple Strategy to win.

That Strategy is to
keep working until
the job is done.