When marketing should
be working but isn’t,
there’s a damn good reason for this.
So many businesses market the way they think people decide.
Neuroscience has measured how people actually decide.
And here is where we close that gap.
We build brands
that are worth
remembering.
It’s so they can become a
business people talk about.
Marketing isn’t rocket science.
It’s brain surgery.
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At every stage, every launch, every space bound trajectory obeys the laws of gravity. These laws that were written long before the first rockets appeared.
Nothing about rocket science is guesswork. It is disciplined, sequential, and repeatable. The science is unforgiving, but it is knowable.
Marketing gets treated like it belongs in the same category. It doesn’t. And it isn’t rocket science. Pretending it is only makes people freeze up, promises are broken and deadlines and missed..
Marketing runs on human attention and human default patterns, which are far more forgiving and flexible than the laws of gravity.
We respect the system which human decisions are made, when they are made, and who gets to win more business as a result.
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Economies, marketings and clients follow their brain’s : feelings, deep desires, trends, their sister’s opinion, and whatever they saw at 2am on their phone.
It’s a pretty predictable pattern.
Most brands that struggle
with marketing today seem to share the same symptoms : they’re writing at people, not for them.
This isn’t a business
problem per se. This is a communications
problem.
We locate and fix this.
And unlike actual surgery,
you’ll be wide awake
to see it all work.See the : Private Pour
Special Thanks
To the scores of Patrons over the last 30 years. House of 8grape
There is only one Profile Agency.
for companies doing $50K-10M
The Private Pour :
is a full-day business transformation for businesses generating under $10M in gross income. There’s a Strong focus on frameworks and systems to maximize Branding, Advertising and Marketing in today’s market using disruptive & counterintuitive measures.
A creative answer to AEO, not SEO.
ai-Amplify :
AEO (Answer Engine Optimization) is revolutionizing our basic searches today. Google reports that 70% of all searches now happen through AI. This algorithmic switch requires taking new measures for businesses who want to be found. ai-Amplify is a 1,000 word article, published on 10 websites, making a business easier to be found.
for brands doing $10M - 100M
Confidential Archive :
is a two-day business transformation for businesses in the mid-market ($10-100M) in annual revenue. CA explores data, business insight, takes a Deep focus on competition, AEO, and market viability to explore new business opportunities for generating more revenue.
The NEUROCHEMICAL™ framework we use.
Current Projects
