EDUCATION

The Private Pour

“Yes, this is exactly it,
and it’s honestly stronger
than I expected. 

Real intellectual weight: Daniel Kahneman (Nobel Prize Winner), Robert Cialdini, Simon Sinek, Rory Sutherland (Ogilvy), Robert Sapolsky PhD (neuroscientist, primatologist), Gerald Zaltman (Harvard), Andrew Bustamante (former CIA officer), Pauline Brown (LVMH’s former US chairperson). This isn’t recycled marketing blog content, it’s fresh and genuinely sourced.” 

— M.P.,
Professor (Ivy League)

> The Private Pour

The work we do.

When you are ready…

House of 8grape

THE LEGACY

  • 8grape is for founders, executives, managers and operators who are over with being mediocre. They are looking for real expertise, excellence and measurable results.

    We are currently offering :

    1. ai Amplify

    2. Private Pour

    You will be asked to visit and fill out a survey to see how and when we can help.

    Have a Grape Day.

Marketing isn’t rocket science.

Marketing isn’t rocket science.

It’s brain surgery.

  • Economies, marketings and clients follow their brain’s : feelings, deep desires, trends, their sister’s opinion, and whatever they saw at 2am on their phone. 

    It’s a pretty predictable pattern.

    Most brands that struggle

    with marketing today seem to share the same symptoms : they’re writing at people, not for them.

    This isn’t a business

    problem per se. This is a communications

    problem. 

    We locate and fix this.

    And unlike actual surgery,
    you’ll be wide awake
    to see it all work.

    See the : Private Pour

  • At every stage, every launch, every space bound trajectory obeys the laws of gravity. These laws that were written long before the first rockets appeared.

    Nothing about rocket science is guesswork. It is disciplined, sequential, and repeatable. The science is unforgiving, but it is knowable.

    Marketing gets treated like it belongs in the same category. It doesn’t. And it isn’t rocket science. Pretending it is only makes people freeze up, promises are broken and deadlines and missed..

    Marketing runs on human attention and human default patterns, which are far more forgiving and flexible than the laws of gravity.

    We respect the system which human decisions are made, when they are made, and who gets to win more business as a result.

    Private Pour

House of 8grape


The agency that prompted a 30-year marketing veteran to say : “Oh my G-d. This is like branding and marketing on steroids and crack.”

They later sold their merchant services company to VISA.‍ ‍
JOIN WAITING LIST
JOIN WAITING LIST

The NEUROCHEMICAL is here.

Patrons : House of 8grape

Past and Present

Columbia University NYC
Invitations, brochures, and printed material.
Worked with Kate and Andy Spade in the very beginning when she only did did bags in the Hamptons. kate spade was Incorporated in 1993, a year later. Most don't know exactly how odd it is that COACH owns kate spade today (under Tapestry). We used CO
Sabina ExtraordinAir.png
A long-lasting Music Studio that is over 25 years old. Did their current logo, old website, in-house custom murals, painting and on-site signage, business cards, etc...
Hired us for a B2C communications strategy to reengage their clients after Hurricane Sandy.
My best friend from high school became the COO of Lily Pond. We did their first and only capabilities brochure for the firm.
We did A LOT of work for Fried Frank in the early to mid 1990s, billing just under $1.65M in revenue per year.
One of this country's oldest and most prestigious law firms. Had close to $2.3M in agency billings over a two year period. Those were the days.
A classic Polish beer. They sponsored quite a few 11211 Magazine events (2000-2006) with the WARSAW club/venue in Greenpoint.
Williamsburg | Brooklyn 11211 NYC (Founded and ran the magazine for 6 years Disciplined Beauty of 5th Ave.).
Cross County Savings Bank
We redid their new media kit for BORO Magazine (hadn't been redone in 7 years).
Blue Roman - play to win - sports apparel
We did dozens of presentation boards (by hand) for Mr. Lauren during a brief, 6 month tenure. It was exacting and a job to do. Ralph is an epic fashion designer from the Bronx.
Worked directly under CMO developing concepts and handling all print production through a Fifth Ave. design firm (Disciplined Beauty).
Snapple
Did some video editing for a few of their videos for a YouTube Channel focused on cafe's and coffee (VonSense).
Staten Island Film Fest (2023) was handed over to SI-nyc and 8grape is their Agency of Record.
Tiger Beer - Designed, promoted and advertised Tiger Beer (famous during WWII) to the greater Williamsburg Community through the Brooklyn Rock Festival.
Workmens' Compensation software developed by Benjamin Hecht, Esq.
OMG cpr
BENEMONT Worksite Advisors
ASTORIA, NY (Queens)
Empire State Bank white logo.png
Admiral Insurance (work-in-progress)
LeadBaller (Leading lead generation)
Trevor Stewart Burton & Jacobsen - We did hundreds and ads, brochures, collateral, presentations and their first website (in HTML).
the worksite group (insurance advisors)
Atticus Software (logo development)
Worked directly with founder Brittany Rawlings (FASHIONBOSS), who wanted to brand the company just before she launched. Often the stories we tell ourselves differed from who we are deep down inside.
EatLab logo.png
Wealth & Legacy Group
AYSHA NY (Made in NYC) Former designer at Dior and Dolce & Gabanna creates tailor-made outfits for the most discriminating of C-Suite, executive NYC women to have them look and feel their absolute best.
Akasha: "Life isn't Fair."
Lions Pride Leadership is an excellent leadership and customized coaching company. 8grape would NOT exist without them.
We only worked very briefly for REVLON back in the early 90s. It was when a young Cindy Crawford modeled for them.
COACH New York or simply Coach is an American mid-luxury fashion house specializing in leather goods such as handbags, luggage, accessories, and ready-to-wear. We ran a national advertising campaign back in the day (now under the Tapestry holdings).
Advertisements, collateral, and in-house pop ads.
Private Chef: Executive Chef Mike

Connect — when you’re ready.

  • The Private Pour is an 8-hour educational transformation (300+ slides, with videos) based off 30 years of working with many of NYC’s small to large brands.

    We also break this up into smaller 1-hour segments if only one of the “Departments” aren’t optimized or in need of some repair.

    ‍As one Ivy League Professor said:

    “Yes, this is exactly it, and honestly it’s stronger than I expected. 

    Real intellectual weight: Daniel Kahneman (Nobel Prize Winner), Robert Cialdini, Simon Sinek, Robert Sapolsky, PhD (neuroscientist, and primatologist), Gerald Zaltman (Harvard), Andrew Bustamante (former CIA officer), Pauline Brown (LVMH’s former chairperson) — this isn’t recycled marketing-blog content, it’s genuinely sourced.” ‍

    See The Private Pour.

    [ YES, it comes with DOCG wine. ]

  • There are 5 different packaged Casks here.

    • UNLIMITED

    • SELECT

    • RESERVE

    • GRAND CRU

    • DIY (Do-It-Yourself)

    Aloha.

    We don’t work with everyone so, please connect with us first to see if we’re a good fit for each other.

    If you want to fly blind, please go to our Discovery page and fill out one or all three sections… here.

  • AEO is taking over SEO.

    Website writing and image creation now means that CONTENT MATTERS like never before.

    ai-Amplify is

    One (or 5) Custom Article(s) are optimized for AI searches and permanently placed on 10 websites.

    This is a no-brainer if you are looking to expand your digital footprint (aka SEO now AEO) to the increasingly popular; AI search, for now and in the foreseeable future.

    Once people start using AI instead of Google, your SEO efforts will be bypassed. AI is where all our new technology is going. See ai‍ Amplify.

    Here.

The work we do, do.
Only when you’re ready…

AMPLIFY

Did you know?

70% of all web searches now use AI.
SEO is changing rapidly. It’s called AEO
(Answer Engine Optimization).

One Solution :

One Article, of 1,000 words, optimized on ten websites.

Read that again…

1 Article of 1,000 words on 10 websites.

The article will include hashtags, backlinks and mentions the name of the business and owner a number of times making the written word ideal for AI scraping. In other words, optimized.

ai Amplify is now available.
On a first come, first served-basis.