Private Pour : is a one-day business transformation in Branding, Advertising and Marketing to increase income.
The Private Pour (PP) exists for one reason: to make you more money, on both the top and bottom lines.
Here’s how it gets there. Almost everything people believe about marketing, they were taught by an industry that had it backwards. So the moves that actually grow a business feel wrong at first. They cut against the grain of everything the ad world drilled into us. The Private Pour is the day we hand you what actually works, show you why, and pour it into a plan you can run.
This isn’t a lecture. It’s a masterclass and a working session, with your business open and on the operating table in front of us.
For one full day, we go all the way in. Every method, every counterintuitive move, every neuroscience and anti-marketing technique we use on your behalf, laid out in plain sight, with the research and the real case studies behind each. You ask anything you want. You get a straight answer to all of it.
Marketing isn’t rocket science. It’s a lot closer to brain surgery, so we open the whole brain up, under a light, where you can finally see how it works.
You won’t leave with notes. You’ll leave holding an operating document: your business scored, department by department, on The Formula, every number carrying a reason and a next move. Choose two days and we build your 90-Day Plan + Strategy right on top of it, ready to run Monday morning.
Only some of the Private Pour is our professional opinion. It’s 400+ slides, 80 short videos, and the words of some of the most respected names in ad and brand marketing, sitting beside working psychologists and neuroscientists, all positioned toward one goal: your growth.
And when the work is done, we don’t email it to you. We pour it.
It’s only one day.
And what a difference that day makes.
We promise it’ll be worth it.
Mr. Hildebrand completed the "Private Pour"
In his words :
"At first I was apprehensive at dedicating so much of my precious time to some guys' meandering thoughts. Six (to 8) hours, are you kidding me?!? How can Breuk know my goals better than me?
Put trust into the process as he breaks it down. It will give meaning to your brand as it defines your purpose. Understanding his ideas revitalized my entire approach on how to attain business goals. It gave me the knowledge I needed and the structure to make it happen."
Private Pour is a 5 Part
Masterclass and Workshop.
Formula™ Score (1-100)
Full-day Presentation (8hrs.)
Private Pour (a special gift)
Plan + Strategy (90-120 Days)
f/u Consultation (TBD).
The Private Pour.
The only reason to do the Private
Pour is to make more money.
Period.
We've wasted, what seems like years,
explaining to Clients & Patrons why
we run campaigns the way we do.
We now save, us and them, months
of time by taking one full, 8-hour
day
to share many secret techniques
and the strategies we've used to build
brands and increase revenue for
the last 30 years.
WHY do this?
Nothing in the Private Pour is
personal or professional opinion.
It is all fact-based, well-sourced,
and not based on speculation.
It is what neuroscience knows
that psychology and companies
are only just figuring out.
The Private Pour is 400+ slides
and a full presentation detailing
the step-by-step 'methods to our
madness'.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
There are many world renowned
leaders who support the
perspective(s) we share.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Most branding happens in private
conference rooms, over months,
in email chains nobody finishes.
That, or they get their Brand &
Design Guidelines is completed
and it gets filed in a cabinet or
sits on a shelf collecting dust.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
The Private Pour happens in-person
or over a Zoom call (up to 6 people).
And, it ends with a surprise gift.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
It's a matter of 2 days before you
have an exceptional marketing
Plan + Strategy to execute.
Then, do it yourself or hire our team.
Choose one immersive day or two of an
in-person branding immersion for owners
and operators ready for 45+ honest
answers (backed by dozens
of case
studies, neuroscience and the deep
persuasion techniques used in behavioral
economics).
PURPOSE : You see, the reason why this
was important for us to share is because
most average, everyday people don't fully
comprehend nor understand what the
AD industry has done to our brains.
This presentation is designed to level
that playing field.
To equip the unequipped.
"If your business closed
its doors tomorrow,
what would people
say about it?"
Most owners can't answer
this in one sentence.
That's not a marketing problem.
This is the problem.
One full day, or two.
Spread out, not rushed.
Sent ahead of time : The Query is a highly confidential and structured conversation about the business. We ask questions regarding annual numbers, the competition, and a few other questions most don't expect.
This means that we can walk in already knowing a few things about the business, instead of spending a full-day finding out.
The Diagnosis
Where the business is actually bleeding, and why the obvious fixes haven't worked. We go through the Query answers together, in-person, and identify what's actually going on.
This is not what is normally comfortable to say out loud.
The Differentiation & The Proof
30 years of frameworks distilled into one presentation in a language that is easy to understand. We'll delve deeply into
the neuroscience (in basic english), and show the case studies which back the claims. We discuss the businesses (including our own clients) where this has already worked, time and time again.
Not a lecture.
This is a working session, using the business as an example.
The Formula, Scored
The business, will be graded, department by department, against The Formula™.
This is the same scoring system 8grape uses since 2015 and internally today.
It's not a feeling. A number, with a reason behind every score, in an operational document.
The 90-Day Plan & Strategy
Two-Day Engagements
A 90-day Plan & Strategy is built off the intake and score. This INCLUDES : top three priorities, the order in which to run them, the timeframe, starting with the first move to the last. Also : five emails and five DMs, ready to send. This is included in any two-day engagement.
When the work
is done, we don't
just email it.
We pour it.
The finished presentation as the Deliverables : The Formula score, and, for two-day engagements, a 90-Day Plan & Strategy is given in-person, over a private pour of DOC and DOCG-certified Italian wine, with a charcuterie platter to match.
DOC & DOCG are Italy's own mark of regional pedigree, and for these (one or two) days your business has earned it.
This isn't a parting gift. It's the whole point : To remember this day in your body, heart and mind, by design. Not just in your inbox.
This is the same way your brand and communications should land on any and all your customers or clients.
"If you speak to their intellect,
you might just have their ear.
When you speak to their heart,
you'll have their whole body."
— Breuk Iversen
Choose the level.
The Pour is included.
Most companies choose two days.
A single or pair of decision-makers,
or an entire team who are ready
to move quickly, can do it in one day.
$9,500
One Day
Clarity. The full eight-hour immersion : Diagnosis, Differentiation, Demonstration, the Deliverables + the Formula score are given in hand. For owner-led businesses with a single, clear decision-maker (aka the Leader).
$12,500
Two Days
A plan you can run. Everything above in Two Days instead of one, unhurried across two sessions (4 hrs. each) plus the 90-Day Plan & Strategy, with five emails and five DMs drafted to launch a campaign.
$15,000
Two Days +
Accountability. The Two-Day engagement and the 90-Day Plan & Strategy, 5 emails + five DMs + plus six weeks of weekly consultations to keep each and every step on target, and on schedule.
All our Results are tangible.
"My God, you really DO know what you are doing. Your communication skills aren't just masterful — they have a sincerity and depth I've only felt before from my work with Kurt Vonnegut."
A Patron, after completing the Private PourGetting started is easy.
Call, or drop us a line.
breuk@8grape.com
8grape.com is a subdivision of Williamsburg Concierge, LLC, Est. 2007 — Brooklyn, Manhattan, Staten Island, NY
Those who know, know us.
House of 8grape
There is only one Profile Agency.
The Private Pour
The Formula
VIP Patrons
-
Brittany Rawlings, Esq.
“We were so impressed, to say the least. We couldn’t believe you came up with that in two hours. That would have taken my marketing team two years to do, and they even said so.
Good work, Breuk!”* Founder of FASHIONBOSS *
-
Chef Mike DiLeo
“8Grape's stellar knowledge
of the business world places them
above and beyond any other
advertising company. Breuk and his team work diligently in customizing my business in every aspect possible.
My company has climbed the ladder rapidly after using his firm.” -
Ellie Scully
“Breuk was able to aggregate my scope
of unpolished ideas and distill them
into a smart package of attributes.
Breuk acted as a business partner
who balanced out my strengths with grounded tactics.”* Founder of Win Win Wellness *
-
Chad L. Reyes
“I’ve worked with many marketers and designers for over 15 years and, I have to say: ‘When you say you’ll have something finished by a certain time, you always do. That is so rare.”
— Chad L. Reyes -
Dr. Adena Blickstein, MD
Breuk (Our Hero) “Your magical insight, strategic analysis, and unwavering commitment are foundational
to building an inevitable,
unstoppable brand.
Thank you for calling us in
(and out) with love, and for
seeing this vision so clearly
even when the path gets tough.”
— Dr. Adena Blickstein, MD, MPH -
Ben Hecht, Esq.
“Towards the beginning of a new part
of the journey for this effort, first and foremost, thank you, thank you,
thank you. Every step of the way has
been a learning experience on both
a professional and personal level.
If everyone was as smart as you,
I wouldn’t have to hire you.”* Lawyer @ Cipriani & Werner *
-
Len Sirowitz
“I’ve only met less than a handful of people who can do both design and advertising well. You are one of them. You’re also the only reason I taught a second semester at SVA. The other students just weren’t getting it.” (1997)
— Len Sirowitz
* Legendary MadMan *
PBS - WATCH: THE REAL MAD MEN -
Betsy Karp
”He not only looks at something
from a creative, marketing and advertising perspective but a from a spiritual place of how to really get where you want to go. He put together some very interesting speaking engagements for me. But the best part of all of this was that Breuk worked with me on a shoestring budget to help me launch a new brand, “i adore me” and it far exceeded my expectations.” -
Brian Hildebrand
“Breuk will give meaning to your brand
as it defines your purpose. Understanding his ideas revitalized my entire approach
on how I will attain my business goals.
It not only gave me the knowledge I needed but the structure I require
to make shit happen.”
— Brian Hildebrand
ICU.house -
Catalina Magee
“Breuk has been such a great asset
in launching my international
[Fashion] publication,
Trend Privé Magazine.
“Together, we avoided a few critical mistakes I might’ve made but, not while under his direction and suggestions. Thank Goodness! I trust Breuk, not only because he`s proven to be trustworthy, but also because of the great advice and support that improved my company.”* U.S. Military, Model, Influencer *
-
Rev. Paul Hertel
“Breuk is a dynamic change agent
with an engaged, socially-conscious
and expansive approach to marketing and advertising. In any meeting,
he helps elicit the greater impact
a business opportunity can have,
the benefits for everyone involved,
and then clarifies the steps
to make it happen.”
Higher Mass Media
Paul was formerly Martha Stewart’s Confidant and spiritual advisor. -
Alexandra Zhila
“Our experience working with Breuk was very positive! Breuk is very diligent, patient, and talented. The sessions we have are insightful, interactive and fun. We now have a clear direction of how we can take our brand to a completely new level! I am super excited about applying everything we have learned Our agency highly recommends 8grape’s services.”
Marketing @ Admiral Insurance