Aloha.

How the FORMULA works:

We rate a business in 4 creative market disciplines on a scale of 1-25. The four creative market disciplines are Branding, Design, Communication, and Advertising.

First, we conduct an ‘observation lab’ at the establishment. This lab is an extended look at the business from the inside; its operations, flow, customer experience, etc. We then critically calculate benchmarks (some fall under Branding and other fall under Design, Communications etc…) and how the business interacts both in-house staff and, externally, with its customer(s).

We may experience the business as a customer does but equipped with observation skills used in observing customers eye tracking, psychology, neuroscience, and phenomenology.

Then we compile a brief report.

Using the Formula we arrive with some insight and perspectives using a combination of the in-person Observation Lab and the Formula.

This tells us:

1. How poorly or well a business is doing.
2. Where their marketing costs could be directed to optimally increasing new and additional revenue.

The Formula™ was established in 1996. It works like math and science in recognizing immediate problems and providing logical solutions using both rational and irrational emotional triggers to drive new, optimal, and/or psychological solutions.

Those who know, know us.