Staten Island:
In 2018, I moved to Staten Island. The ETG Stores were losing money in the first quarter of that year and asked for my expertise. They researched me using Google and thought I could help.
We mutually agreed on a compensation package and I got to work.
_______________________________
I delved into some deep research on Staten Island regarding the St. George area and on the art of thrift shopping. Then I conducted a campaign to move ETG Stores up and out of the financial slump.
This research equipped us with intelligent answers and some initial reasons why the stores were losing money. Then we tested some campaign ideas and moved ahead. The 36 page research report allowed us to more fully understand the problem and then responded accordingly.
I ran their Instagram account (averaging 6 hours per day) and generated just over $90,000. for the Every Thing Goes stores in 3 months.
The rest is history. 🍇
_______________________________
Lions Pride Leadership — [ Part 1 ]
CASE STUDY
In 2019, I attended the SIEDC conference at the Hilton Hotel. I was excited to meet people and entered a business card in a raffle at the Lions Pride Leadership table.
My little, unassuming business card was selected from the fishbowl a week later. I won a prize valued at $1,200. Yay!
I got an email from Ann-Marie, the admin expert, who works for Chad and Danielle Reyes, and was called into their office to retrieve the prize.
In their conference room, at 1000 South Avenue, I was greeted by Danielle Reyes. She asked me to wait in the conference room and soon emerged with the prize. There were several leadership books by John C. Maxwell, a CD box set, a certificate, etc...
We chit-chatted and Danielle asked me where I came from (Brooklyn) and what my plans were for Staten Island.
“I’m here to disrupt Staten Island.”
_______________________________
Lions Pride Leadership — [ Part 2 ]
I have to say: that one-liner raised her eyebrows.
She asked: “What did you say?”
I repeated the line.
“Wait here. You have to meet my husband.”
Chad walked in like the gentleman he is, curious and inquiring, a few moments later. We spoke and he was intrigued. I proposed a number of valid points about applying neuroscience to market companies.
He left and came back a minute later and placed a flyer for the upcoming SICC Conference on the table we were seated at and asked:
“How would you improve this?”
I read it and shared some of what I would change, along with the supporting data I gathered from neuroscience, and more precisely: Why I would use a very different approach.
He didn’t want the 3 hour long explanation, as most smart business owners would agree. He wanted to see clear results.
I rewrote the copy in a day or two, presented them with the new copy, and invited them to test it and try it. They did.
Armed with the new ‘neurochemical’ copywriting, Danielle called me an hour after the email was sent out through the SICC list and said: “We have nine people signed up already!”
I said: “Cool.”
She said: “You don’t seem surprised.”
I wasn’t. This is what I do for a living.
I said: “Do you want to know what’s even stranger?”
She asked: “What?”
I said: “I’ll bet 6 of those 9 people are women.”
She said: “No way! How could you know that?” She checked the registrants and found that there were 6 women and 3 men registered.
“Wow. I am blown away.” She said.
John C. Maxwell
Tony Robbins
Rick Warren
Zig Ziglar
Maya Angelou
Izzy Victoria Odiase
John Picarello
Helen Keller
Chad L. Reyes
Maya Angelou
Danielle Reyes
The PRO-D
Danielle Reyes - Founder & Chief Relationship Officer, Lions Pride Leadership
Lions Pride Leadership — [ Part 3 ]
“When you asked me to make edits, I remember you mentioning that there weren’t enough women showing up to these leadership events. So I wrote something that was 66% irresistible to women.”
“Wow. I am totally amazed.” She said.
[ Copywriting is just one of the powers learned from a 7-year study, reading hundreds of “white papers” on neuroscience. The next step was to apply some new neuro-market techniques along with advanced branding principles. Then creatively launching it to a patron’s advertising and branding campaign and see if it works like math and science. The power of this deep 7-year study resulted in generating far more predictable results to any and all of our patrons campaigns. ]
Below is the copy they gave me and then the copy I re-wrote:
Before and After:
BEFORE
Title:
The Emotionally Healthy Leader
Blurb: In this leadership session, you will learn how to consistently conduct yourself in a confident, caring demeanor during stressful situations while truly becoming an Emotionally Healthy Leader.
The good thing about becoming an Emotionally Healthy Leader is that it can be improved upon with practice and with great training.
Do you ever feel.....
Ø You can’t shake the pressure you feel from having too much to do in too little time.
Ø You are always rushing.
Ø You routinely fire off quick opinions and judgments.
Ø You are fearful about the future.
Ø You are overly concerned withwhat others think.
Ø You are defensive and easily offended.
Ø You are constantly preoccupied and distracted.
Ø You consistently ignore the stress, anxiety, and tightness of your body.
Ø You feel unenthusiastic or threatened by the success of others.
Ø You regularly spend more time talking than listening.
Than this is one session you do not want to miss!
Chad L. Reyes
Founder & Chief Visionaire
Lions Pride Leadership Company
AFTER
The Power In Emotional Leadership
Superior Leadership emerges from the inside, from the heart. This story isn’t a new one. It has been historically used through the centuries by numerous great leaders.
Today, we have forgotten and are more digitally connected than ever. Emotionally, we are more disconnected than ever.
There is Power in consistently conducting yourself in a confident, caring demeanor, particularly during stressful situations. In this one session, you will learn what it means to become an Emotionally Healthy Leader.
The best part about being emotionally healthy is that it gets easier with practice once you begin to apply it as a habit.
You will see what to do when you...
Ø can’t shake the pressure and are overwhelmed with too much to do.
Ø rush things and routinely fire off quick opinions and judgments.
Ø are uncertain about the future and are too concerned about what others think.
Ø are defensive, easily offended, or too preoccupied and distracted.
Ø ignore anxiety and tightness which are the body’s stress signals.
Ø feel threatened or jealous at the success of others and regularly spend more time talking than listening.
This is one session you want to attend even if being an Emotionally Healthy Leader isn’t your primary focus. If leadership is Power, and health is Power, then our Emotions are absolute Power.
RESULTS
Lions Pride normally had 8-10 people register and attend their seminars at the SICC Conferences. Year over year, their attendance had a consistent track record. However, this time, in 2019, 50+ people arrived, and it was a standing-room-only event. This was our first little taste of success.
I then worked for Chad and Danielle for the next 2.5 years. It was my pleasure and I learned a lot about business strategy and leadership.
*They are highly recommended.
Late in 2021, I decided to relaunch an agency to make more money and help more business owners in Staten Island. Today we call it a Profile Agency.
It is a one-of-a-kind agency. We apply deep innovative techniques, steeped in neuroscience, biology, math and adjacent science. The agency assists companies to overcome business setbacks, or to obtain new successes and milestones they seek.
A patrons vision is our roadmap. It is their goals we aim to obtain.
Contact to ask questions.