4 Types of Media

We specialize in 2 of the 4 types of media: Earned and Shared Media. In fact, we prefer it.

One reason is because it takes a deep understanding of Earned and Shared media and takes a considerable amount of expertise in HOW TO use these medias most effectively. [grab the WoMA PDF].

Secondly, the cost expenditure to our patrons’ marketing budgets, regarding Earned and Shared media, is lowered by the hundreds of thousands of dollars annually. Companies that engage Paid and Owned media annually must offer sales and deals—something anyone can do.

Third, we are already familiar with the challenges of Earned and Shared medias, so it’s like revisiting an old friend way out in the sticks for a cup of tea. Lastly, an in-depth understanding of abundant neuro-scientific evidence helps us to create and open new market conditions to connect our patrons to their customers more deeply. It makes our world a more connected place to live.

Nearly anyone can boost their SEO to obtain more website traffic for their Owned media. Nearly any Fortune 500 company can drop a few million dollars to on a Paid media campaign. This isn’t a new phenomenon. It’s old hat.

The real problem is that Paid and Owned media is 1) cost restrictive or prohibitive, and 2) requires far less creativity than Earned and Shared media.

We’ll happily go with the more challenging approach, that is until it is comfortable for our patrons to use Paid and Owned media channels for a year or more. Paid media is something we build up to unless you have money to burn. Then, burn it. Let us know how that ROI is working out for you.

Read the above chart again more carefully this time. Then, feel free to ask any questions your heart desires. Our email address is below.